Sri Lankan radio announcer Madukkural Mannan – K.S.Raja
Sri Lankan radio announcer Madukkural Mannan – K.S.Raja date. 08.02.1942 – 03.09.1994
Full name: Kanagaratnam Sriskandaraja.
Father: Doctor. Mother: Teacher.
Educated at the Royal College, Colombo. Graduated in Mathematics and Chemistry.
Worked as a lecturer at the university for some time.
Four siblings are doctors.
In 1970, he joined the commercial service of Sri Lankan Radio as an announcer. He introduced many innovative programs that established a great relationship between the public and the station. On London BBC he introduced a music competition program based on the program “Heat Parade” broadcast on radio. Like that, he also i ntroduced a radio program called “Your Choice”. A knowledge encyclopedia that develops the knowledge of students. The screen party that enchanted movie lovers.
Many more innovative advertising programs are all programs that have won the admiration of the audience and reached the peak. When he comes as soon as we hear his “signature” tune, a sensation spreads within us. Song. Film. Singer. Composer. Music composer. He is the one who started the practice of broadcasting a song with all the details at lightning speed.
His radio advertising strategy and voice shocked not only our country but also the entire Tamil Nadu. At that time, when technology was not developed, it would be amazing to think of the “graphics” games he did on the radio. He would read the names of the audience very quickly. One day we will get to know each other! He will surprise the audience by broadcasting only the phrase “Why am I born?”.
An advertisement for the movie. Makkal Thilakam. M.G. Ramachandran.
He will ask you what your goal is in his style. He will make the people laugh and make them think. He will broadcast the verse that MGR speaks as his goal and advertise it in a grand manner.
Your audience is your king.
The advertisements he made for movies are innovative and interesting to listen to. When a song is being broadcast, if it is a double-sided music, he will turn it over and at that moment he will say something different and surprise the audience. This is how the holiday mood is. The young man who travels around the world. He announces that the audience likes it and broadcasts the song. In those few seconds when he turns the music player, the young man travels around the world.
He used to travel around the places mentioned above. Even today, when I think of what he said, my heart is still happy. He was the one who tied his listeners to the radio with his majestic voice. Although he has passed away from us, that charming voice still rings in our ears.
(Translation by Tamilpriya)
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